Why You Should Periodically Review Customer Journey TouchPoints Then Remove Any Friction
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think it’s important — and I know you do as well — that we periodically examine our touch points with our prospects, and our clients, and even our own people. And we strive to remove any friction. Don’t you agree?
Lee Kantor: [00:00:19] Absolutely. It’s important to go through what a relationship looks like with your client through the eyes of your client. And then, just look at all of the different points where you interact with the client, and what you’re expecting the client to do, and what you’re expecting yourself to do. And go back and remove anything that can be a hassle or a headache for the client to do. This is a great exercise in empathy. If you can remove all of the hassles, and all the headaches, and all the friction you’re asking them to do, and give them more of what they like to do, and they want to do while making sure they are getting the outcome they desire. If you have a client that is getting results plus they are doing less of the things they don’t like to do then you’re going to have a very happy client - one that’s not going to go anywhere. Hopefully, you’ll have that client for life.
Originally published at https://businessradiox.com on October 15, 2020. To learn how you can have a successful retirement — making more of an impact while making more money, please download our free e-book at ServetoWinBook.com
