Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. A piece of counsel, Lee, that you offered up the other day in a conversation was to look for a minimum viable audience. Can you speak to that a little bit?
Lee Kantor: [00:00:15] Yeah. This is something Seth Godin refers to, the minimum viable audience to serve. And I’m a Seth Godin super fan. So, I’d like to explain what that means, at least in terms of Business RadioX. The minimum viable audience is just that, what is the smallest number of people that you can serve to get started? And with the Business RadioX platform, we’re perfectly aligned along finding that because we help our clients become the voice of business for the niche that they serve.
Lee Kantor: [00:00:45] So, once we can clearly identify what that niche is, who are the constituents, we can then, kind of use the full power of our platform to really serve the heck out of them and build the relationships that really help our clients get to the next level and really serve that group.
Lee Kantor: [00:01:03] So, it’s important for us to help our clients become that media resource for the people that matter most to them. But if they don’t identify the audience correctly, then they’re going to have a hard time doing that. So, that’s why we spend a lot of time, in the beginning, getting crystal clear on who is that exact group of people who will move the needle in their business. It’s going to assure that they get the successful result and the successful outcome that they desire. So, I think, perfectly, we’re built for identifying the minimum viable audience, and our platform really does a great job in serving that group effectively and efficiently.